National Geographic : 1973 Apr
Someday you're going to need aNikon It's 24 below, and if you're bold enough to take your gloves off, your fingers may stick to the camera. But there's a photograph before you, demanding to be taken. You need a Nikon. Because a Nikon will work, consistently, when it's this cold...and colder. But even if you spend all your time in a mild climate and never travel, you still need a Nikon, if photography's important to you. You need a Nikon for the feeling of confidence that total reliability gives you. Not to speak of the professional reasons, like unsurpassed optics...41 lenses unapproached in sharpness, number or original ity. And the most complete system in all of 35mm photog raphy. And, surprising to most people, the world's most sophisticated camera is also one of the easiest to operate. Why does a Nikon work better than other cameras at sub-zero temperatures? Little things, like tolerances. Match ing coefficients of expansion. Most especially, the titanium foil shutter. The special space age lubricants, rnany of them direct from Apollo and Skylab Nikons. And things like the winding lever, which can be used easily with gloves on. And even the battery that powers the meter: it's silver oxide and it works better in the cold. Nikon cameras have been up Mt. Everest and down to the South Pole with people who really needed them. Think about it the next time a snowflake falls, the wind blows hard and you see the photograph of a lifetime. See your dealer or write. Ask about Nikon School. Nikon Inc., Garden City, N.Y. 11530. Subsidiary of Ehrenreich Photo Optical Industries. Inc. Ei Canada:Anglophoto Ltd., P.Q.