National Geographic : 1973 Jun
Someday you're gong to neea a Nikon John Launois had a once-in-a-lifetime chance to photograph the Tasaday people, a "lost" stone age tribe in the Phillipines. He was on an expedition to visit these cave dwellers, who had been isolated from the world...perhaps for as long as 2,000 years. The Tasaday live in a remote region of Mindanao Island-so inaccessible that to get there, Launois actually had to jump from a helicopter onto a platform on top of a 60 foot tree! He was the only photographer on the expedition, there'd be no chance to reshoot. His cameras had to be totally rugged and reliable. He chose Nikon. And only Nikon. The results tell the story. Most people won't get even a first chance to photograph the Tasaday. But if photog raphy's important to you, someday, some where, you're going to see the photograph of your lifetime. Then you'll need a Nikon. Be cause you can depend on it to work in any extreme of cold, heat, humidity or lack of it. Or just for the feeling of confidence Nikon will give you. Over 40 superb Nikkor Lenses unapproached in sharpness, number and originality- and the most complete system in all of 35mm photography, let you do anything that's photographically possible. Nikon Cameras are used by a surprising majority of the world's photojournalists. But also by an awful lot of people who do most of their picture taking at home. They need a Nikon. Ifyou're serious about photography, you do too. See your dealer, or write. Ask about Nikon School. Nikon Inc., Garden City, N.Y. 11530. Subsidiary of Ehrenreich Photo-Optical Industries, Inc. EI In Canada: Anglophoto Ltd., P.Q.