National Geographic : 1973 Nov
The one-minute long distance rate.An inexpensive way to say you got home okay. When you've something short to say, like "I'm home," we've gotawayforyou tosayitforvery little money. It's our late-night and early-morning one-minute rate for long distance calls you dial direct without operator assistance. You can use it any time after 11 at night all the way till 8 the next morning. or business phone where direct dialing facilities are not available. For dial-it-yourself rates to Hawaii, check your operator. Dial-direct rates do not apply to person-to-person, coin, hotel-guest, credit-card, or collect calls, or to calls charged to another number, because an operator must assist on such calls. Any night of the week. And it won't cost very much. Even coast-to-coast. New York to Los Angeles, for instance, is only 35 , plus tax (additional minutes are 20 each)* Obviously, most of your calls will take longer, so.they'll cost more. But you'll still save money when you dial direct. At AT&T and your local Bell Company, we want you to know all the ways to use your phone so you can save money. That includes using our late night one-minute rate and dialing all long distance calls direct. We hearyou.