National Geographic : 1974 Nov
The all-aluminum, no-deposit, no-waste can. Reynolds pays you to returnit. We don't believe in waste. Waste of America's aluminum resources. Waste of energy. Waste of any kind. That's why Reynolds is vitally interested in recycling aluminum products. Our far-reaching programs to recycle aluminum beverage cans, starting in 1967, show the extent of our commitment. Last year, Reynolds paid Ameri cans about 4.5 million dollars for bring ing in used aluminum beverage cans. That was based on 100 per pound. Today, we're paying 150 per pound for aluminum scrap brought to our recycling centers. Unlike container taxes or de posits, our program put 4.5 million dollars in new money into American pockets and purses. And helped conserve one of America's most valuable resources energy. That's because recycling takes only 5% of the energy needed to create aluminum from virgin ore. We're recycling other forms of aluminum, too. From used Reynolds Wrap to old utensils, lawn furniture, scrap from industry, etc. Into new alu minum products that cut fuel-energy consumption in automobiles and other transportation equipment. Into building products that save heating and cooling energy. And Reynolds means to do even more. We have programs under way to recover aluminum from solid waste...to literally mine the garbage heaps of the nation. Today's waste can be tomorrow's resources. Reynolds Metals Company, P.O. Box LRR, Richmond, Virginia 23261. where new ideas take shape in af REYNOLDS ALUMINUM Conserving our resources and energy.