National Geographic : 1975 Mar
6 reasons why so many people are buying Zenith. Especially today. These days, you're probably more determined than ever to make sure you're getting your money's worth. So, in times like these, it may make more sense to buy a Zenith color TV than ever before. Here's why: LeftTheC 1. Fewest repairs. A leading research organization asked independent TV service technicians from coast to coast which color TV needed Question: Ingeneral, fewest repairs. For the of the brands you are third straight year, familiar with, which one would you say they named Zenith, by requires the fewest more than 2 to 1 over repairs? Answers: the next brand. Zenith ....... 34% And whether you Brand A .... 15% Brand B 11% buy a giant-screen Brand C ..... 7% console or compact Brand D .... 4% Brand E .... 3% portable, today s Brand .... 2% Zenith solid-state Brand G ...... 2% Brand H ..... 2% Chromacolor II brings Brand I . . 1% Other Brands 3% you several important About Equal 16% features designed to Dont Know 9% otAnw % give you years of good, Nole Answers ietal over 100% due tomultiple responses dependable service. 2.100% solid-state reliability. Built into every Chromacolor II set is a rugged 100% solid-state chassis. The most powerful chassis ezanne, model SF2569P Right TheDaumier, modelSF 1750R Simulal Zenith has ever built, for a brighter, sharper picture. Modular solid-state design keeps it running cool so it lasts longer, makes service easier if it's needed. And Zenith's patented Power Sentry voltage-regulating system protects components against household voltage vari ations you can't even see. 3. Saves energy. Many color sets, 3 or more years old, use about as much power as five 75-watt light bulbs. Chromacolor II actually uses less power than you'd need to light just two of the same bulbs. The money you save won't pay for your new Zenith. But it'll help. 4. Best picture. The heart of the Chromacolor II system is Zenith's patented Chromacolor picture tube, with a level of brightness, contrast, and sharp detail that set a new standard for the TV industry. Which may be one reason why independent TV service U technicians name Zenith, more than any other brand, as the color TV with the best picture. 5. Owner satisfaction. For a lot of people, though, the best reason for choosing a Zenith is also the simplest. They already know edTVpicture Zenith quality because they already own a Zenith. Fact is, in another recent nationwide survey, more Zenith Question: If you color TV owners said were buying an other color TV to they'd buy the same day would you buy the same brand brand again than did you bought be the owners of any other brand. Answers: Zenith ...... 82% And that,we think, Brand A ..... 70% Brand D.... 69% says more about the Brand B 66% way we build things BrandE . .... 63% than anything else. Brand F 51% 6. We built it. Brand H..... 49% Brand G .... 47% We back it. Brand I.... 45% Other Brands.40% We're proud of our record of building dependable, quality products. But if it should ever happen that a Zenith product doesn't live up to your expectations-or if you want details of our surveys-write to the Vice President, Consumer Affairs, Zenith Radio Corporation, 1900 North Austin Avenue, Chicago, IL 60639. He'll see that your request gets personal attention. And in times like these, that means something, too. yM SOLID STATE The quality goes inbefore the name gCOes onII The quality goes inbefore the name goes on?