National Geographic : 1976 Nov
will offer you only shorter, Ford has abetteridea.Choice: Ford LTD.The full-size car thatkept its size. This year some car makers are mak ing their full-size cars smaller. But Ford believes that people who want the traditional full-size car they're used to should have that choice. So the 1977 Ford LTD hasn't been re duced by a single inch! You'll find Ford LTD has a longer wheelbase than cars like the down sized Olds 98 and Buick Electra and about the same size wheelbase as Cadillac de Ville. And Ford LTD now has a longer wheelbase than Chevrolets (both Impala and Caprice) which have come down to the same wheelbase as the mid-size Chevelle. Ride, room and trunkspace -unchanged Ford LTD has retained its tradi tional smooth, quiet ride. Interior spaciousness, deep-well trunk, road-hugging performance, long wheelbase and 3/2-ton rated towing capacity (with optional trailer tow ing package) areall unchanged.Keep all this in mind when you go shop ping for a new car this year. Will "down-sized" cars have "down-sized" prices? As this magazine goes to press, 1977 prices are not available. When they are, compare LTD's value to its down-sized competitors. Compare with test drives. What you may really want is the quiet ride and roominess of Ford's full-size 6-pas senger car: the 1977 Ford LTD. SIZE COMPARISONS Cars with full-size wheelbase 4-DOOR MODELS 1977 1976 Ford LTD 121.0" 121.0" Cadillac de Ville 121.5" 130.0" Cars with mid-size wheelbase Ford LTD II 118.0" Caprice 116.0" 121.5" Impala 116.0" 121.5" Chevelle 116.0" 116.0" Stylish Ford LTD Country Squire, LTD Landau 2-Door And the new trimmer,sportier LTD I. If you prefer a 6-passenger car that's trimmer in size and price than LTD, Ford gives you that choice, too. Ford introduces a sporty new line of cars for 1977-2 -doors, 4-doors, sta tion wagons-called LTD II. A new idea that's a better idea Ford's new quiet-riding LTD II combines LTD's traditional high level of workmanship with a unique sporty spirit that's all its own. The result: a comfortable new car that's trimmer in size and price than LTD. A new kind of value Ford will price LTD II to strongly challenge all competitors. So as soon as 1977 prices are announced, compare LTD II value not only with other mid-size cars, but even with GM's cut down "full-size" cars. And you should know that all Trim LTD II Squire, Sporty LTD II Brougham 2-Door LTD II and Ford LTD 1977 prices include V-8, automatic transmission, power steering, power front disc brakes, steel-belted radials, Dura Spark Ignition system, and more. Shop where you get a choice Full size or trim size? Some car makers won't give you this choice of car sizes in 1977. But Ford will: full size Ford LTD or trim-size LTD II. So this year, before you decide on the car size that's best for you and your family, take a comparison test drive. And compare prices at a dealer who offers you a choice: your local Ford Dealer. FORD When America needs a better idea, Ford puts it on wheels.