National Geographic : 1977 Apr
How ood is it? Decide for yourself. Let start with flash in-daylight. An SX-70 Alpha 1 Land camera got this picture in almost impossible light. Our flash-in-daylight balances flash with daylight. You can shoot your subject against bright sunlight with out silhouetting. Or in the shade with a sunny background. Or in contrasty sidelight. Or on an overcast day to get a sunny look. SX-70 Alpha 1 electronics set all exposures automatically. Daylight, flash, fill-flash, even time | exposures up to 14 seconds.4 With all this photo graphic thinking done for you, even difficult shots be come easy for anyone. Close-ups? You can get as close as 10.4 inches! Other cameras would need an expensive special lens. Action sequences? You can record your baby's first steps almost as fast as you can press the button. This camera is motorized. And because this is a single-lens reflex (the onlyfolding SLR in the world), you view right through the picture-taking lens. You know what you are going to get. The sharp, clear SX-70 color develops in minutes. And these color dyes are among the most fade resis tant known to photography. And when you're through, just fold up this slin leather wrapped camera. It folds to only about 1"x4" xi so it slips into your pocket. How good is it? Conventional cameras equipped like this could easily cost over $1,000. The SX-70 Alpha 1 is $233. Shooting into the sunlightusually gives you a dark silhouette insteadof theface you're after. Thefill-flash of the SX-70 Alpha I and the FlashBarmakes thatpicture beautiful. IA --- *Suggested list price. Polaroids SX70 Alpha 1.