National Geographic : 1978 Nov
FROM THE IDLES WHO ARE NUMBER ONE, COM THE TE WEST VANS AND WAGONS IN AMERICA. 1979 DODGE. Consider the look. Slightly bolder. With a wider hood for improved serviceability. Optional stacked rectangular head lamps and chrome grille (standard on all Royal exterior trims). Integrated corner parking lights. New front bumper, too, with optional bumper guards. And fifteen colors to choose from ten of them new this year. NEW NUIS AND BOIS. What's under the sheet metal is impressive, too. Things like a new diagnostic plug that makes it easier to check out the voltage regulator, alternator, ignition system, and more. There's even a newly designed front suspension that further reduces noise and better isolates road shocks for a smoother ride. AN OLDIE BIT GOODIE. Last year, we introduced the Travel Seating Package available on Royal Sportsman wagons. It not only provides comfortable seating, but a nice place to lounge, eat, or sleep. AMERICA'S h~SI'ISGROWING TRUCK COMPANY.* Dodge is Number One (based on the industry's accepted practice of defining van sales) and offers more models than Chevy. Also greater van maneuverability, model for model, than Ford or Chevy. And makes a variety, ranging from our 109 inch-wheelbase B100 to our Maxis, the roomiest vans and wagons in the business. They've had a big part in making Dodge America's fastest growing truck company. *357% increase from 1967 to 1977. OD '.