National Geographic : 1979 Feb
A matter of a lifetime. A lifetime of hard work. At Whirlpool, we believe it's worth the extra effort. And make no mistake about it. today more than ever, it is an extra effort. You see, we live with inflation, too. That means there's a constant temptation to reduce our standards of quality. But at Whirlpool we feel if we compromised these standards we'd U. D Ldau be an eve way of life. the long run, its quality that ality. It's a matter of pride with Whirlpool, we believe it has to commitment. It has to be a Whirlpool Home yppliances Quality. Our way of life.