National Geographic : 1979 Jul
PENTAX SYSTEM 10 THE FIRST110 SLRAS PRECISE AS A FINE WATCH AND ALMOSTAS SMALL. It might make you feel good to know that if you sometimes think you are hard to satisfy, we believe we are almost impossible to satisfy. Ever. This attitude was the reason we spent years and millions of dollars seeking a way to drastically improve the 110 camera, to make it the perfect traveling companion. The new Pentax System 10 is the first 110 SLR (single lens reflex) with interchangeable lenses, a power winder, a dedicated auto flash and a host of accessory filters, close-up lenses, lens shades and carrying case. We've overcome the limita tion of the fuzzy 110 picture. In fact, System 10 produces pictures which can be enlarged with incredible clarity to 8 x 10", 11 x 14", or even larger. An astounding claim, but true. The image is razor sharp, crystal clear and free of percep tible grain. What also makes System 10 unique and so astonishing is its incredible lack of size and weight, coupled with the most sophisticated SLR technology. It measures 2-1/5 x 3-9/10 x 1-4/5" and weighs less than 6 oz. System 10 is designed to be the ideal complement to your 35mm SLR. The whole system can fit in a small area of your current camera case (or handbag). And it's the perfect camera for the times you just don't want to carry a 35mm SLR around, like when you're traveling, hiking, or strolling on the beach. Now with the Pentax System 10, you'll never again havetosay"IwishIhadmy camera with me." Pentax System 10. Available in limited quantities only at select fine photographic stores. For more information, write: Pentax System 10; PO. Box 2585, Littleton, CO 80161.