National Geographic : 1979 Jul
OLYMPUS. THEEYEOFU U.P .I. Photo, Fireman slips on ice fighting fire in sub-zero weather. U.P .I . Photo, U.S . space shuttle pre pares for first flight. To go out and grab the news that's being made, you need a camera that's made to cover the news. That's why United Press International has Olympus cameras on assignment around the world. These gutsy, gifted 35 SLRs have impressed the skeptical press. Because of their rugged ness and reliability. Their features and finesse. U.P.I likes to travel light. Olympus OM cameras are a third smaller and lighter than their bulky, boxy ancestors. But we kept the controls amply proportioned. U.P.I. takes cameras along that can take it. Random samples from the OM-1 and OM-2 production line are brutalized with a 100,000 life cycle test. That's equal to 100 years of use. U.P.I. needs a system that's BIG. Olympus has the largest compact SLR system in the world, with over 300 compo nents. And it's still growing. U.P.I. can count on the land the 2. The OM-1 has outsold all other compact SLRs. It was the first, and is still the last word in providing full exposure control. It's a standard at U.P.I. The OM-2 is the fully automatic cam era that offers greater accuracy in light measurement. Because internal sensors Mu AM.RS measure the light that's reflected off the film during actual exposure of up to 2 min utes. By also incorporating the full exposure control of the OM-l, the OM-2 becomes the O LY M PUS ultimate SLR. For a detailed brochure, write to Olympus, Woodbury, NY 11797. You'll find a lot of information that'll be news to you but wasn't news to U.P.I. You know our pictures. Now you know our name.