National Geographic : 1979 Oct
Come and spend some time with us. We'll take you on a tour that will fascinate you and show you dis plays that will amaze you. All in all, it's an incredible experience. You'll see some great new technological de velopments to deal with fuel economy and pollution. Incredible Commitment. Since 1978 we've hired thousands of new en gineers, scientists and technicians. In 3 years we'll have added over 8V2 million square feet of additional manufacturing and research space. We're already retooling most of our assembly plants. And by 1985 Ford Motor Company will have spent 20 billion dollars to reshape, rethink and rein vent the automobile. What we're doing is Incredible. See how we put together engines that think for themselves. How we put 8,000 miles of rough road conditions on a car in just 2 weeks without ever having to put iton the road. How we can make cars that tell you how they feel. You'll see a new idea for an engine that could in crease gas mileage up to 20% over a conventional engine of equal size. And you'll learn all about an incredible idea, a big car that's made out of plastic, reinforced with graphite so it weighs the same as a small car. What you can own is Incredible. If you want to see some incredible ideas a lot closer to home, go to your local Ford or Lincoln Mercury Dealer on October 12 and see our 1980 cars and trucks. You'll see a small turbo-charged 4-cylinder engine that can accelerate like some cars with V-8 engines. You'll see full-size and luxury cars with our new automatic overdrive transmission that's designed to give you better fuel economy at highway speeds. And you'll see cars with computers built right in the dashboard to tell you ifthe car is functioning "OK" in eleven important areas. Once you see it all, you'll say Ford, that's incredible! For tour information write: The Incredible Ford Factory Tour, Box 2000, Dearborn, MI 48121.