National Geographic : 1990 Jul
March 29,1990 Chrysler Imperial has the highest quality rating of any car built in America. -1990 EARLY BUYER STUDY, FROM C.A .R. INC. In its very first year of production, the new Chrysler Imperial has already shown America what Chrysler is achieving in quality. In an independent buyer perception survey by Consumer Attitude Research, Imperial had the highest rating of any car built in America. In fact, it was highest in 13 of 16 quality categories. In the Overall Opinion ranking, Imperial had the highest percentage of completely satisfied customers. CIi Imperial: The highest quality Advantage: Chrysler. rating of any car built in America. CHRYSLER " PLYMOUTH "DODGE. DODGETRUCKS " JEEP®. EAGLE * Owner Attitude Survey Source: 1990 early buyer survey, C.A .R. Inc. First 60-90 days ownership.