National Geographic : 1990 Aug
THE TERMINALLY ILL NEED LOVE, SUPPORTAND THE ONE THING THEIR FAMILIES CAN'T ALWAYS GIVE THEM. They need all the things that money can't buy. Prudential A reassuring voice in the middle of the night. A O hand to hold onto to help them get through the pain. The strength and love they can only get from family. But theyalso need more. And that's where we can help. We're The Prudential. And we've just created something for them called the "Living Needs Benefit"" For the first time, the terminally ill or those permanently confined to a nursing home will have the option of collecting almost all the death benefit from their Prudential life insurance policy before they die. The "Living Needs Benefit" is not meant to replace health insurance. Or disability insurance. Nor, is it a loan. It's simply our way of helping people at a time when they and their families need help the most. And The Prudential is making this extraordinary benefit available with no increase in premiums. If you would like to know more about the "Living Needs Benefit;' please talk to a Prudential agent. So at a time when money should be the least of your concerns, it can be. The "Living Needs Benefit' ThePrudential ( Benefitavailableon mostPrudentiallife insurance policies. Benefit notapprovedinall states.Seeyour Prudentialagent forinformation onavailability.©1990ThePrudentialInsuranceCompanyof America.