National Geographic : 1997 Oct
BRIGHT IDEAS HELP ENSURE They're looking forward to a world of wonders. Of opportunity. A world in which all things seem possible. At Bayer Corporation, we share that vision. Our goal is to create the products that will shape a brighter future for all our children. That's why our Bayer research teams continue to develop ways to make cars safer, longer-lasting and more fuel efficient. And why we're creating superior home insulation materials that save energy and make homes BRIGHT FUTURES. more comfortable. Bayer crop protectants help ensure an abundant food supply. And many of our healthcare products are now working to wipe out some of today's major diseases. We make over 8,000 products and spend billions of dollars in research every year. It's part of Bayer's commitment to put a world of innovation to work for you-now and for generations to come. Because a brighter future is something we can all look forward to.