National Geographic : 1999 Nov
Before our engineers design our cars, our racing programs design our engineers. At Honda, our participation in racing not only helps improve the cars we build. But, it also helps improve the people who build and develop those cars. You see, many of the engineers who are responsible for developing Honda automobiles have, at one time or another, participated in our racing program. Why? Quite simply, it's one of the best training grounds in the world. The learning curve is very quick. Race start times are fixed, which requires excellent preparation. And the competitive environment forces our engineers to find new,better and quicker ways to improve engine performance. In the end, it leads to Honda's environmentally clean, fuel-efficient automobiles. And that, to us, is the biggest win of all. For more information, visit www.honda.com. I-IO1TDA Thinking. © 1999 American Honda Motor Co., Inc.