National Geographic : 1981 Apr
Man abouttolme l'Orresl a11iJ1& iS a (115tonier s( 11 i('e 51 1)eI1 isor for (Onll)Iey 1)usi ness c(Iuil)n)cu1, like the 1)1inensiOrl I'U\, 1 r SOUtlnv( tern hell. After O1Ore that) eleyer) years Of SuI)eryls iu his cl-evy's vvor'k around tOvvrn, lies 1)[1111 a special killd Of* rapport with all his (1uston)ers.'it) them, N)r'rest says, 11c", the 1101 SYSWIII: "All file ('uStOnlerS e\ el' see are Illy' illstallers and the vy(w1 vye dO Out there. It's how my people react that has a hearing ()It 1)Oly IIiev' feel ahOrlt the 1)1one ('Orn1)al)v. If we tell thelll that xxe're (;()ill,; to Irv 1() (4) SOnlethi1l , vyc'ye 'ot tO LO all Out 1O dOit. [hal's vvhat vv e'ye ;Ot, really, Scr'v ice. its smlleihin ,; that \O[1 take l)I'ide ill and that Sill'(! hakes a (IiIferell('e. "1 still drive 1) v 1)Ole lines t putt [11) as it llnel7lar) 25 Veal's ago and the ('c)1)1)er (IOCSII'I shills like it (li(I HUM, 1)(11 ifv ()it see it, its pretty, its 1)rettv. ['hats 1))inc. I gel satisfaction Out Of the serv ices I I)erfol'ni, Out Of Dram idin:; something that the people really need. ['u) I)r0(ld of nlY jOh and I 1,11M\ OVC110)(Ov Ill MV ('.rc\V is too). We 1) 'OVI(fe good ser'V"I('e, ~ I'eolllc: the character ()fa COr111)ilrly. Bell System Keeping; mi t, cOII Ii lInic alit)lls System the best ill the world.