National Geographic : 1981 Dec
Ifyou make a better quality product thanyour competition, customers will buy it. We at Motorola have seen this simple principlemake significant differences in the internationalelectronicsindustry we arepartof Forexample, in recentyears qualityimprovements by many Japanesecompanies have resulted in major inroadsfor theirproducts into world markets,especially in consumerelectronics. But the same principleof quality has turnedsome of those Japanesecompetitors into importantcustomers ofAmerican firms such as Motorola. A case in point concerns communicationsequipment Motorola designedand builtfor NASA. Our equipment has been used on every manned and most unmannedspace shots without a single mission endangeringfailure. Not one. So impressed was the JapaneseSpace Agency with the qualityof our space communications technology and our reliableperformance they have specified Motorola equipment for use on many of theirspace missions. Closer to earth,a Japanesenationalnamed Junko Tabei, the first woman ever to climb Mt. Everest, used an FM portable two-way radiomade by Motorola here in America to help guide her to the top. It withstood nights of 20° below zero and days of blinding blizzards.Small surprisethat with plenty of Japaneseradiosto choose from, Ms. Tabei also specified Motorolafor her next climb, this time to the roofof Tibet. And the examples go on. Even though Motorolahas bowed out of the consumer electronicsmarket,Japanesecompanies thatare today's giants in that industry buy millions of qualitycomponents from our Motorola SemiconductorProductsSector. All this isn't happenstance.It is the systematic resultof Motorola programs,pioneeredand developed over the past decade, to give all Motorola employees a greatersense of involvement in, and responsibility for the quality of the products they design and manufacture. So, when we receive quality supplierawardsfrom companies such as GeneralMotors, Control Dataand even Hitachi,we know why. And we're proud of that kind of response.It supports our belief that quality is not only the oldest andsimplest principleof business. It also is the most important. (A MOTOROLA A World LeaderIn Electronics Qualityandproductivity through employee participationin management. 01981 Motorola Inc. Motorola and ( are registered trademarks of Motorola,Inc.