National Geographic : 1983 Jul
"To attain beauty while respecting function is my aim," says Italy's Giorgetto Giugiaro(above, at left), one of the world's most highly regarded auto designers. Over the past two decades, more than 50 models conceived by Giugiaro'sTurin-based Ital Design have gone into production, from sleek, speedy Maseratisand Alfa Romeos to more practicalFiatsand Volkswagen Rabbits. Even more have been designed in secretfor companies the world over. Near Turin scores of prototypes designed by the firm of Pininfarina are carefully preserved (right). Since World War II, Italiandesigners have built a reputationas the most astutepurveyors of fashion in the automobile world.