National Geographic : 1984 Dec
We don't buy just any seats. We design them. GM begins with detailed studies of the human body. Biomedical research. The kind of comprehensive investigation of anatomy daVinci undertook in the 1500s. As a leader in the field of Human Factors Engineering, we design interiors scientifically to minimize the possible distractions from your driving. It may take us two years and countless clay models to arrive at a more comfortable, durable seat for new GM cars and trucks. But we think it's worth it. And we believe old Leonardo would have thought so, too. We believe in taking the extra time, giving the extra effort and paying attention to every detail. That's what it takes to provide the quality that leads more people to buy GM cars and trucks than any other kind. And why GM owners are the most loyal on the road. That's the GM commitment to excellence. Nobody sweats the details like GM.