National Geographic : 1960 Apr
New Kodak Retina Reflex S Camera helps you shoot any subject-anywhere. MASTER OF EVERY PICTURE SITUATION New Kodak Retina Reflex S is one of the world's most versatile cameras-yet so easy to use! Kodak Retina has been considered a distinguished name in the 35mm camera field for more than a quarter-century. Now, Kodak presents the outstanding Retina Reflex S Camera-for superb results with any sub ject, at any distance, in any light, easily. For exam ple, to set the correct exposure, you simply match a pointer to the needle of the built-in exposure meter. Ask your photo dealer for a demonstration. With Interchangeable lenses--28mmf/4, 35mm f/2.8, 85mm f/4, 135mmf/4. Add limitless scope to your picture f/1.9 lens (above), $235. With f/2.8 lens, $199.50, taking. Another fine camera-the new Retina IIIS or as little as $20 down at many dealers. (Pricesare list, Camera is Kodak's foremost rangefinder miniature. include Federal Tax, and are subject to change without notice.) From $157.50. SPECIFICATIONS- Viewing: parallax-free pentaprism. Coupled diaphragm oper ates with all lenses. Focusing:ground glass and split-image rangefinder. New automatic depth-of-field indicators. Shutter: one to 1/500 second. MX flash synch. Self-timer. Meter: for film indexes to 1300. Film wind: single stroke. Lenses: 28mm to 135mm. EASTMAN KODAK COMPANY, Rochester 4, N. Y. SEE KODAK'S "THE ED SULLIVAN SHOW" AND "OZZIE AND HARRIET"