National Geographic : 1961 Nov
design and good taste in advertis ing. The Museum of Modern Art in New York City exhibits a Nec chi sewing machine and an Oli vetti typewriter as masterpieces of modern industrial design. The Italian designer Marcello Nizzoli, who created these ma chines, belongs to that scintil lating world of artist-engineers, artist-architects, and talented craftsmen so largely responsible for the Italian look. This world includes Ponti, Nervi, auto de signer Pinin Farina- and I would add my friend and nemesis Brioni the tailor. I think of them as legitimate descendants of Leonardo da Vinci, who could both paint the Mona Lisa and design locks for the still useful canal system that passes the Necchi factory at Pavia. Thus Necchi and Olivetti and Alitalia, which hangs abstract paintings in its aircraft and commissions Italy's best decorators to do its exquisite ticket offices, become modern counterparts of the noble families who subsidized the art ists and craftsmen of their day and gave the Renaissance its en during form. KODACHROMESBY NATIONALGEOGRAPHICPHOTOGRAPHERDEANCONGER© N.G.S . Don Lorenzo Monaco's altarpiece, which portrays saints and angels witnessing the crowning of the Virgin, hangs in the Uffizi Palace, Florence. Most of the gallery's priceless art was collected by the Medici family. One of its treasures is "Il Vecchio" - "The Old One" - by Filippino Lippi (right). Florentines Enact Their Historic Game Beneath a Copy of Michelangelo's "David" Part of the Festival of St. John, patron of Florence, the game calls to mind a day in 1530 when the Holy Roman Emperor Charles V laid siege to the city. Refusing to surrender, the people defiantly staged a football match. Playing here by medieval rules, teammates await a chance to kick the ball over the opposition's fence. Priceless tapestries cover the walls of 642 Palazzo Vecchio, onetime home of the Medici.