National Geographic : 1963 Feb
Chevrolet Impala Sport Sedan-one of 13 Jet-smooth models to choose from. When you're driving a Chevrolet, you don't take a back seat to anybody ! Everything about the exciting new '63 Chev rolet says you're driving a quality automobile. It moves effortlessly, quietly. It's thoroughly responsive whether you're stepping out to pass slower cars or threading your way through the jangle of rush-hour traffic. It doesn't matter what kind of road you're on, either. Its superb Jet-smooth ride makes gravel, chuckholes and train tracks seem almost like mirages. But some of its virtues are not experienced the moment you buy one. The '63 Chevrolet has self-adjusting brakes to save you time and money; its Delcotron generator will make your battery last longer; and its ventilating cowl takes air and rain water and rinses rust-causing elements out of the rocker panels to help protect the beauty of its richly styled Body by Fisher. Every model, from the luxurious '63 Impala to the low-priced Bel Air and Biscayne, has been built to be a more satisfying car every day you drive it. And you're really goingtowanttodoalotof that! . . . Chevrolet Division of General Motors, Detroit 2, Mich.