National Geographic : 1963 Feb
SIX THOUSAND, TWO HUNDRED AND SEVENTY DOLLARS* This is the manufacturer's suggested retail price for a 1963 Lincoln Continental sedan. Included as stand ard equipment are: Automatic transmission; power steering and brakes; power windows and power side vent windows; power door locks and 6-way power seat; heater and defroster; push button radio, rear seat speaker and power antenna; and, of course, white sidewall tires. The price is probably less than you would expect. For no other car in the world is constructed to such standards of excellence and includes so many lux uries and performance features as standard equip ment. We do not make lower priced models as others do, because we refuse to compromise the Continental's standards, the highest in the world. There cannot be a "second best" Lincoln Continental. This is the Continental. Divide its original price by the years of beauty and comfort and service you can enjoy, consider its high resale value... it is truly eco nomical. And it is the world's finest car. LINCOLN CONTINENTAL Product o Motor Company Lincoln-Mercury Division *Manufacturer's suggested retail price shown for a 1963 Lincoln Continental sedan equipped as described above. State and local taxes if any, license, fees, and delivery charges are not included.