National Geographic : 1963 Nov
WHEN YOU FIRST TAKE THE WHEEL OF A 1964 CADILLAC S. . you will discover a whole new dimension of automotive comfort and performance. For here, in one great motor car, are to be found the most extraordinary motoring advancements in a decade. There's a magnificent new engine-the most pow erful in Cadillac history. There's an advanced Hydra-Matic Drive and, on some models, a new Turbo Hydra-Matic. Both deliver amazing agility, responsiveness and smoothness of operation. And there is an exclusive new Comfort Control* that *Optional at extra cost. Cadillac Motor Car Division * General Motors Corporation enables you to dial your favorite temperature and then forget it. Cadillac is more than one hundred ways new for 1964. See it soon. It's more tempting than ever-and just wait till you drive it!