National Geographic : 1967 Jun
Would you believe Avis is No.11? Well, in a manner of speaking, we're still No.2. But technically, we're No.1.5556. After four years of trying harder, we've cut No.1's lead almost in half. (Based on the latest figures from 26 major airports.) And do you know what happens when you get that close to the top? Your people try even harder. Avis. Take Ernie Foote, for example. A customer showed up with an expired out-of-state driver's license. So Ernie took him to the highway patrol for a driver's test. He passed. Got a Mississippi license. And was off in a shiny, new Plymouth. Obviously, our people are keeping score. And they can smell the pennant. a AVIS RENT A CAR SYSTEM,INC., A WORLDWIDE SERVICEOF ITT.