National Geographic : 1967 Jul
Koda really changed things. This new movie camera is palm-size, loads instantly, and is less than $30. Movie cameras used to be rather big and bulky. You used to have to thread and flip the film. Wind the camera, too. And sometimes you'd get dou ble exposures and foggy edges. No more. Just drop in the film. Now you just drop a super 8 film cartridge into a new battery-driven Kodak Instamatic® movie camera and shoot a full 50 feet of color movies. Movies that will surprise you because they're so much sharper and brighter than any thing you've come to expect. New super 8 Regular 8mm Super 8 pictures are 50%bigger. Even so, you can't really appreciate what a dif ference this makes until you project your Kodak super 8 movies on your screen. Then-wow! Naturally, new super 8 movies call for a super 8 projector. Kodak offers a complete line, from less than $63, all with fully automatic threading. In addition to the Kodak Insta matic M12 movie camera for less than $30 (above), there are three other palm-size cameras, including Model M18 (left), with zoom lens and CdS electric eye that sets the lens opening automatically. With pistol grip, less than Prices subject to change $80. without notce.