National Geographic : 1968 Jul
The one-family airline. If you're now expecting us to tell you what a big, happy family we all are at Delta, for get it. You're not interested. And we know it. We know that the only fam ily you care to hear about is the one that beats you into the bathroom every morning. And until the time comes for you and your family to fly somewhere together-to visit relatives, say, or to put a little pleasure in your next business trip-you've got no time for us. If you do call Delta, the last thing you'll want to hear about is how great we are with families, and how many deliri ously happy trips we've flown in the past. You'll be looking for proof - not promises. And it's not very likely that we'll be get ting more than one chance to do the proving. You'll expect us to be able to put you all on a flight that's going where you want to when you want to. You'll expect us to be prepared in case some body in your family is more interested in a warm bottle than a sizzling steak. And you'll expect to get the whole trip at family-plan discount fares that you can afford. And you'll be right to ex pect all those things. Well, our job, as the one family airline, is to make your family as important to us as it is to you. That may sound like a pretty hard promise for the nation's fifth-largest airline to keep. But it's worth the extra effort. The way we look at it, one satisfied family is worth four or five satisfied individuals any day of the week. DELTA The one family that matters is yours.