National Geographic : 1969 May
Amazing 200th Anniversary Celebration lflfl . Limited Time Offer on Heirloom Edition BEST DISCOUNT EVER on this magnificent new Heirloom edition of ENCYCLOPAEDIA BRITANNICA You get all 24 volumes now... direct from the publisher... pay later on easy Book a Month Payment Plan FOLD HERE THEN STAPLE OR TAPE AT BOTTOM AND MAIL TODAY Yes, the response to our 200th Anniversary Celebration-last year-was so favorable that Encyclopaedia Britannica has decided to extend the Celebration-by making available to you now a completely new offer. Under this new offer you may obtain this magnificent new Heirloom edition - at the best discount ever-for this year only! This latest edition of Britannica-the greatest treasury of knowledge ever published-is being offered on a remarkable direct-from-the-publisher plan. Benefits Passed on to You. You may wonder how we're able to make this truly dramatic discount of fer. First, because we hope for great demand on this magnificent Heirloom edition, we would expect to materially reduce our costs. And, because we would like every youngster to have the advan tages of this great encyclopaedia - to help with homework and to answer questions-we pass these benefits on to you. All 24 volumes of the new Encyclopaedia Britannica will be placed in your home NOW... you pay later on convenient budget terms. It's as easy as buying a book a month. Thousands of Subjects and IllustrationsFor Home work and Household Help. In the new edition of Britannica, you will find thousands of subjects that you and your family will refer to in the course of your normal day-to-day affairs. You'll find special articles on household budgets, interior decorating, medicine, health, home remodeling, and child care. For students, Britannica is indispensable. And the new edition is the most readable, interesting and easy to use in our entire history. It develops the active, alert minds that bring success in school and later life. The latest edition offers more than 22,000 mag nificent illustrations-thousands in vivid color. The atlas section contains the finest, most current maps available. With 36,000,000 words-the work of 10,200 of the world's great authorities-Britannica is the largest, most complete reference work pub lished in America. Also, may we send you our special new 200th Anniversary Preview Booklet which pictures and describes the latest edition? For your free copy and complete information about this dramatic discount offer on the magnificent Heirloom edition--avail able only during this year-simply mail the attached postage-free coupon now.