National Geographic : 1969 Jul
KODACHROME(ABOVE)ANDEKTACHROMESBYTHOMASJ. ABERCROMBIE© N.G.S Snowtime playground IKE A GLITTERING LODESTAR, St. Moritz entices European royalty, Hollywood stars, and jet-setters to the slopes of the Upper Engadine Valley. Until the late 19th century, only a handful of sedate vacationists came to this Alpine eyrie each summer to take the mineral waters; few stayed for the "awful winters." But later the rising popularity of winter sports, encour aged by local entrepreneurs, brought a new prosperity. Plush hotels sprouted, together with bobsled and toboggan runs, ski jumps, and facili ties for the whole gamut of snow-and ice sports-making St. Moritz, with its superb natural setting, a queen among the world's winter resorts. Today its shop-lined streets bristle with skis. A pretty devotee (left) re turns from an afternoon on the slopes, eager to begin the apres-ski activities that will keep hotel lights (above) glowing from dusk to dawn. A gog gled daredevil on a small sled (right) streaks down the famed Cresta Run, site of international toboggan races when St. Moritz hosted the Winter Olympics in 1928 and 1948.