National Geographic : 1963 Oct
HOW TO SEE THE CHANGING MDDLE SOUTH You can fish in fresh water streams or the deep blue Gulf. Fish in all varieties are waiting to bite for visitors-and are close to wherever folks live in the Middle South. Out in the water too are great oil deposits-here explored for California Co. by a mobile drilling barge. The Middle South's proved reserves of crude oil total over 5.5 billion barrels. The Middle South is rich in other minerals too. There is sulphur... natural gas . . . barite . . . bauxite . . . salt . . . the petrochemical basics, all with an annual production worth more than 2.3 billion dollars. That's why great names of American industry have found it profitable to build plants in the changing Middle South. The Middle South UTILITIES SYSTEM INVESTOR-OWNED COMPANIES Arkansas Power & Light Company, Little Rock, Ark. Louisiana Power & Light Company, New Orleans, La. Mississippi Power & Light Company, Jackson, Miss. New Orleans Public Service Inc., New Orleans, La. For free colorful guide map, 101Happy Vacation Ideas-write The Middle South Area Office, 229 International Trade Mart, New Orleans 12, La.