National Geographic : 1964 Apr
Evolution Revolution The world-famous army 'Jeep' vehicle started it all. Then came the evolutionary changes. Sensible changes. Like more ground clearance. Stronger suspension. Weather proof tops. Fun changes. Like pink and white striped upholstery. Fringed surrey tops. Lively colors. A sports roadster. A station wagon - rugged, durable, designed for work and play. Then came the 'Jeep' Wagoneer. A revolution! The Wagoneer is so revolutionary, it's hard to recognize your old 'Jeep' friend. It's a station wagon. And a lookerl You'll be stunned. Slide into that luxurious interior. Beautiful. Comfortable. Visibility unlimited! Turn the ignition key. You've got an overhead cam engine purring for you. The only one in any American *Optional items at slight extra cost. production car. Try that steering. Power.* The brakes. Power again.* The transmission. It's automatic.* Feel that ride. Pure luxury. And the 'Jeep' heart and spirit are still there. Pull one simple lever and you're in 'Jeep' 4-wheel "Drivepower."t Then there's hardly a hill that can keep you down . . . hardly a mud hole that can bog you down. In fact, there's scarcely any driving situation that can get you down. You're free to go anywhere with the traction to pull you through. Drop in on your 'Jeep' dealer. He's so enthusiastic about the 'Jeep' Wagoneer he'll be glad to give you a test drive. Actually, he gets a kick out of it himself! KAISER Jeep CORPORATION Toledo1, Ohio t"DRIVEPOWER" is Wagoneer station wagon's new, improved and exclusive 4-wheel drive system. ALL tN EWT JEEP' WAGC-ONEER See the Wagoneer demonstrated on "THE GREATEST SHOW ON EARTH," Tuesday nights, ABC-TV Network.