National Geographic : 1964 Dec
If she just wants to tell time, get her $10.95 worth of good honest time from the drug store. But if she wants a watch, get her a Hamilton. There's really nothing in between. Face facts. 2:05 on a $10.95 drug store timepiece is just about the same as 2:05 on a high faluting Hamilton Watch. Time is just time. tick\ tick tick) And the truth is, in this sensible day and age, there are really two specific kinds of people. $10.95 people. And Hamilton people. They both know exactly what they're doing. $10.95. tick tick/ Or a Hamilton. There's nothing S in between. Hamilton. The great watch. i i , 14KCCO),$275. o I-R ) ,m T()NWATC HEC ALLPRiES PLU TA<. This exquisite diamond set Hamilton is beautiful inside, too. In this era of the almighty short cut, the framework in a lot of watches is made of brass. Not ours. Ours is nickel silver. And we plate it with rhodium. And we decorate it. It's called Milliskeening. No one but your watch maker ever sees all this tender loving care. But we know it's there. Pride. We feel that when we make a Hamilton. Pride. You feel that when you wear a Hamilton. Pride. You feel that when you give a Hamilton, too. Merry Christmas! That's what we mean. tick\ tick tick/ $10.95. Or a Hamilton. There's really nothing in between. Get time from a timepiece, but if you want a watch get a -R/*iA4 M/LT JON SEE"NFLTODAY" PRECEDING PRO-FOOTBALL GAMES ONCBS-TV BROUGHT TOYOUBYHA41LTON. HAMILTON WATCHARESOLDBYJEWELERS INTHEU. S., CANADA AND45 OTHERCOUNTRIES. HAMILTON WATCH COMPANY, LANCASTER, PENNSYLVANIA, U.S.A.