National Geographic : 1965 Sep
Competitor's stainless steel ballpoints i Sheaffer's new stainless steel ballpoints Sheaffer's new stainless steel ballpoints go around in the best circles This is part of a sheet from one of our auto matic writing machines. 57,600 circles were made by stainless steel ballpoint refills. Those on the left are faded and skipping. Those on the right, made by the new Sheaffer, are still uniform. The circles prove that the stainless steel tip alone cannot match Sheaffer's perfect combination of ball, tip, and writing fluid. Sheaffer researchers started with the textured ball and found a way to remove the micro scopic "burrs" that cause wear and prevent the ball from turning smoothly. Then they put this textured-polished ball in a stainless steel socket (tip) and reduced wear to practi- cally zero for the life of the ink supply. Next, they prepared a special formula of Sheaffer's "Dokumental" Skrip writing fluid to properly lubricate the new ball-tip combination. The result is the most perfect ballpoint writing ever. The new Sheaffer starts writing when you do and lays down a solid line from start to finish. It never skips or smudges. It glides smoother, requires less pressure. All Sheaffer ballpoints of $1.95 and up now have these new improvements. Try one wher ever Sheaffers are sold. And the new stainless steel refill will fit any Sheaffer ballpoint you now own. Just 98¢. No wonder people get attached to their Sheaffer ballpoints $'95 j SHEAFFER. your assurance of the best © 1965, W. A.S. P.Co.