National Geographic : 1965 Oct
Now the most automatic of cameras does even more for you The new KODAK INSTAMATIC 804 Camera is the precision camera that does practically everything for you automatically. It even gives you automatic flash advance with the new rotating flashcube! It loads automatically .. and automatically adjusts for film speed . . . automatically advances the film for you after each shot . .. automatically adjusts the fast f/ 2.8 lens for correct exposure ... automatically warns when you need to use flash ... automatically switches to flash speed when you pop on a flashcube ... automatically sets itself for correct flash exposure as you focus ... automatically indicates by rangefinder when focus is correct . . . and more, much more! This most helpful of precision cameras costs less than $125. See the KODAK INSTAMATIC 804 Camera and other models at other prices-at your dealer's. KODAK INSTAMATIC 804 Camera Price subject to change without notice. EASTMAN KODAK COMPANY, ROCHESTER, N.Y.