National Geographic : 1950 Mar
ENERGY RESERVES attract Industry to the Middle South Industries seeking a dependable source of fuel and energy find these factors exist side-by-side with many other advantages in THE MIDDLE SOUTH. Resources of natural gas, oil and coal-plus interconnected electric power-are vital reasons for the industrial expansion underway in THE MIDDLE SOUTH that area of economic unity formed by Arkansas, Louisiana and Mississippi. In the combination of advantages which have given industry confidence in THE MIDDLE SOUTH are its agricultural produce, its other raw materials from forests and mines, its diversified transport facilities, its markets, its economical access to foreign resources and markets, its dependable labor, its cooperative attitude, its climate and its position at the threshold of midcontinental United States. Because of the advantages of THE MIDDLE SOUTH-the three companies shown here have confidence in its future. Your business can enjoy these advantages, too. Investigate THE MIDDLE SOUTH'S industrial possibilities. IN ARKANSAS-Chemical plant of LION OIL COMPANY near El Dorado. Operated for the government during World War II, the plant was purchased outright by the company in 1948. Lion's Chemical Division uses large quantities of natural gas both as raw material and fuel in the manufac ture of synthetic nitrogen products. Original con struction cost plus subsequent capital additions exceeds $35,000,000. IN LOUISIANA-LONE STAR CEMENT COR PORATION, New Orleans. Expanded in 1948, the development of this cement plant has been in fluenced considerably by the availability of low ' I cost fuel. Market demand, low cost transporta tion over inland waterways and year 'round con struction in the area were other important factors. IN MISSISSIPPI-UNITED STATES GYPSUM COMPANY, Greenville. Low cost fuel and elec tric power have been factors in the expansion of this plant from 1926 through 1948. It makes pressed wallboard. Cottonwood and willow pulp wood obtained from along the Mississippi River are the principal raw materials used. For further information write THE MIDDLE SOUTH Area Office, 211 INTERNATIONAL TRADE MART, New Orleans, Louisiana or any of these business man aged, tax paying electric and gas service companies: ARKANSAS POWER & LIGHT COMPANY Pine Bluff, Ark. LOUISIANA POWER & LIGHT COMPANY . New Orleans 14, La. MISSISSIPPI POWER & LIGHT COMPANY Jackson 113, Miss. NEW ORLEANS PUBLIC SERVICE INC. New Orleans 9, La. "Mention the National Geographic-It identifies you"