National Geographic : 1953 May
Here's why it takes 80%less effort to steer this new lE SOTO and 50% less effort to stop it! Both the Fire Dome V-8 and the PowermasterSix are now on display. PROBABLY the first thing that you notice when you drive the new De Soto is that you can turn the wheel with one finger, even with the car at a standstill. "Hydraulic muscles" go into action the instant you turn - do 80% of the work. The gentlest pressure on the wheel masters bad ruts, soft shoulders. This Full Power Steering makes parking easy as dialing a telephone. The accelerator gives another surprise. Press it, and you feel the surge of the mighty 160 h.p . Fire Dome V-8. It's the world's most powerful, most efficient engine design. And when you apply the brakes, you sense new safety. "Jamming on" is past history. These Power Brakes take half the foot pressure. Notice, too, the new "low-contour" styling-so beautiful, so very practical. You get a better view all around. Notice the comfort of chair-high seats-the extra roominess everywhere. Drive this new De Soto soon! Discover a new kind of motoring. De Soto Division, Chrysler Corporation, Detroit, Michigan Whether you choose the mighty De Soto 160 h.p. Fire Dome V-8 (world's most powerful engine de sign), or the popular Powermaster Six, you'll enjoy the satisfaction of having vast reserves of power. With both you have the economy of regular gas. DE SOTO-PLYMOUTH Dealers present GROUCHO MARX in "You Bet Your Life" every week on Radio and Television... NBC networks.