National Geographic : 1953 Oct
Campus custom calls for Coke COPYRIGHT 1953, THE COCA-COLA COMPANY How naturally a pause for Coke fits the pattern of busy people. Take the coed, for instance, and her jam-packed schedule of classes, sports and dates. She has only moments to relax ... but that's time enough for the quick refreshment of Coca-Cola. "COKE" IS A REGISTERED TRADE-MARK .