National Geographic : 1954 Jan
Finest color pictures with push-button ease Kodak Signet 35 Camera The Signet introduces new simplicity to the precision camera field. Formerly if you wanted to make the finest color pictures, you had to pay hundreds of dollars for a very complex camera. And you probably used its expensive features only very occasionally. But now the Signet, with Kodak's finest lens, has changed all that. Here is a top quality miniature for less than $100. And, for most of your picture taking, it can be as easy to use as a box camera. Simply set lens, shutter, and distance indicators at three points marked in red. Then aim and push the button. Yet the Signet is an expert's camera, too, with rangefinder focusing, fast shutter speeds, and automatic controls. It makes pictures of unsurpassed brilliance and sharp ness-in color and black-and-white. neering experience could have created the Signet. No other camera can approach it at anywhere near its price-for mechanical accuracy, precision workmanship, simplicity of design, plus a great lens. See the Signet 35 Camera at your photo dealer's. FEATURES OF THE SIGNET * Kodak's finest lens-Ektarf/3.5 * Rangefinder with new-type V-bearings * Kodak Synchro 300 Shutter (1/25 to 1/300 second) * Exclusive ball-bearing lens mount * Built-in "synch" for easy flash pictures * Automatic film stop and film counter * Double-exposure prevention * Takes No. 135 film, 20 or 36 exposures * Price: $92.50 incl. Federal Tax. Flasholder, $7.95. Field Case, $8.50 Only Kodak's 65 years of camera-engi- Prices subject to change without notice 0) Eastman Kodak Company, Rochester 4, N. Y.