National Geographic : 1954 Apr
The new 1954 Chevrolet Bel Air Sport Coupe. With three great series, Chevrolet offers the most beautiful choice of models in its field. How the new Chevrolet wrings more power and more miles out of every gallon of gas. You see a couple of things in our picture up there that combine to make mighty fine motoring-the New England countryside and the new 1954 Chevrolet. THERE HAS NEVER BEEN a Chevrolet that responded so quickly, smoothly and quietly to your foot on the accelerator. You accelerate, climb hills and whisper along the highway as you never did before. NEW HIGH-COMPRESSION POWER is the reason behind these important advantages. Chevrolet has the highest compression ratio in any leading low-priced car. And high compression is the key to another very important fact about Chevrolet performance. IT'S A LONG WAY FROM "FULL" TO "EMPTY." Higher compression means simply that the fuel mixture is squeezed more tightly in the engine to get more power and more work out of the same amount of gas. That is why the Chevrolet gas gauge takes such a long time and so many miles to move from "full" to "empty." No other low-priced car offers you so many important advantages of high-priced cars, including all the automatic features and controls you could want. Yet, Chevrolet is the lowest-pricedline in the low-price field. See your Chevrolet dealer . . . Chevrolet Division of General Motors, Detroit 2, Michigan. MORE PEOPLE BUY CHEVROLETS THAN ANY OTHER CARI OL OFS C e"e 'fM OF EXCE 1 . .