National Geographic : 1954 May
Power-Lift Windows. Ford is the only car in its field with push button control of all four side windows! Fordomatic Drive. It's the only "automatic" in Ford's field that combines torque convert er smoothness and the "Go" of an automatic intermediate gearl FIVE POWER ASSISTS that take the "drive" out of driving in the '54 FOR g~~ 54 FR With all the power assists you'd expect to find only in the costliest cars, the '54 Ford really puts the fun in and takes the work out of driving. Yet power assists only begin to tell Ford's fine-car story! Ford offers a choice of new engines, too: a new 130-h.p. Y-block V-8 and 115-h.p. I block Six. Both are low friction, deep-block engines which deliver increased "go" and greater gas savings. And you ride and steer easier with revolutionary new Ball-Joint Front Suspension. Whatever your tastes and requirements may be, you'll find a Ford model that truly "belongs"... in your family, and wherever you may drive. Your Ford Dealer cordially invites you to Test Drive the '54 FORD Master-Guide Power Steering. It does up to 75% of steering work yet leaves you with natural steering "feel" on straightaways. 4-Way Power Seat. It's the only power seat in Ford's field that goes up and down as well as forward and back at the touch of con venient controls. Swift Sure Power Brakes. They reduce the effort of braking by up to one-third ... a real convenience in traffic that helps you stay relaxed while driving. Power assists optional at extra costs.