National Geographic : 1955 Apr
im ^Amftoiw w\ lh^ IN COATED ADDS EYE APPEAL TO DELL PUBLICATIONS To build newsstand sales of its seven popular magazines, Dell Publishing Company demanded a premium grade cover stock that would give full effect to the eye appeal of attractive color photographs and typography. Their choice was Champion-International's Cico-Press Cover. Being the standard of excellence in coated cover stock, Cico-Press Cover assures sharp detail on long press runs and guarantees quality reproduction at a reasonable price. When you want top quality in coated papers, specify CICO papers by Champion-International. Write us today on your company letterhead and we will send you complete information on CICO papers - including swatch books and the name of your nearest CICO distributor. CHAMPION -INTERNATIONAL 1 ^^CCCW^' ce, /8€€e64€€^Z€^€ Manufacturers of Quality Coated Papers PAPERS CICO-GLOSS CICO-FLEX CICO-FOLD CICO-GRAPH CICO-BRITE CICO-PRESS CICO-PRINT CICO-OFFSET CICO-DUOSET CICO-LITH CICO-IVORY CO.