National Geographic : 1955 Dec
The new Victoria ... one of Ford's 18 models for '56 You'll be safer in a '56 Ford! For 1956, Ford announces the first major con tribution to passenger and driver protection in accidents: New Lifeguard Design! It is the end result of more than two years of research by Ford in co-operation with universities, medical associations, and safety experts. It is designed to give you added protection in the areas where the majority of serious accident injuries occur. New Lifeguard steering wheel Safety experts called for a wheel that would protect the driver from the steering post in an accident. The deep-center structure of Ford's new Lifeguard steering wheel provides a cushioning effect under impact. New Ford seat belts Safety experts asked for belts to hold driver and passengers securely in their seats in sudden stops. Ford's optional nylon rayon cord seat belts are solidly anchored to the steel flooring and will withstand a force of 4,000 lbs.! You get this Lifeguard protection in a car un matched for beauty . . . with styling inspired by the Ford Thunderbird. What's more, Ford brings you the sheer delight of commanding the new 202-h.p. Thunderbird Y-8 engine*--a new smooth running, Go-packed, deep-block engine that will put fresh enthusiasm into all your driving. *In Fordomatic Fairlane and Station Wagon models New Lifeguard door latches Safety experts say that passengers are considerably safer in accidents * if they stay inside the car. Ford's new Lifeguard double-grip door locks reduce the possibility of doors springing open under strain and occupants being thrown from the car. New Lifeguard Safety experts recommend padding cushioning hard surfaces within a car to reduce head injuries. Ford's optional Lifeguard padding on con trol panel and sun visors absorbs impacts . .. helps to guard you from injury.