National Geographic : 1956 Dec
Most valued symbol of your devotion Of all the world's great gems, a diamond's match less quality most confirms the excellence of your personal discernment. Its purity reflects, as no other precious stone, the depth of your devotion. This year, let a diamond make versary, or important birthday, or any significant event. In a diamond, the sound ness of your judgment is affirmed; for regardless of size or price, it has endur ing value everywhere. Most welcome, most cher ished of gifts, a diamond is a mark of your achievement. memorable that special anni a debut, the birth of a child, /2 carat $200 to $500 1 carat $590 to $1155 2 carats $1365 to $3320 3 carats $2725 to $6450 Color, cutting and clarity, as well as carat weight, contribute to a diamond's value. A trusted jeweler is your best adviser. Prices shown cover range of quotations in July, 1956, by representative jewelers for their top-quality unmounted diamonds. (Federal tax extra.) Prices vary with top qualities offered. Exceptionally fine stones are higher. De Beers Consolidated Mines, Ltd.