National Geographic : 1958 Jun
are masters in by Georges Caspari They have given the world its finest watches, now they offer us an all-in one camera ! We are witnessing at present the launching of the latest 35 mm Alpa camera produced by Swiss watchmakers-the superlative Alpa 6. * This represents a revolutionary approach to a " dream camera " design, for the Alpa offers you a combination of two viewing and focusing systems in one camera Switzerland, " the most ancient democracy in the world ", has achieved the unification: the long sought-after integration of a rangefinder within a single-lens reflex system! Thus, while you view and focus on the parallax-free groundglass, you can simultaneously pinpoint your focus by aligning the two halves of the split-image rangefinder. And remember : whatever the focal length of your lens, the Alpa reflex-rangefinder combination gives fascinating " lifesize " control of your image in full color. " The Swiss watchmakers' camera " offers you the widest range of lenses ever dreamt of by explorers of the " wonderlands " of photography ! Microphotography... Macrophotography.. Under water explorations. Last but not least, we have just heard that Alpa is doing valuable work in the exciting activities of the Geophysical Year. Much of the Alpa's amazing ability to solve any difficult photographic problem results from the instant interchangeability of its lenses. These include the Swiss Switar 50 mm (f/i.8) with fully automatic preselective diaphragm, and the brilliant series of 14 superfine lenses ranging from the 28 mm wide angle to the 360 mm telephoto lens for fast moving animals and birds... and on to the monster 3750 mm lens for scientific research ! Maybe you will soon rank among the select few who can boast of such beautiful photos as those shown in the world-famous National Geographic Magazine. Many were taken with an Alpa - the miniature camera from a miniature country With an Alpa camera in your hand, the world of photo graphy is at your feet. * Entirely produced in Switzerland by Pignons S.A., Ballaigues. In the U.S., apply to Karl Heitz Inc., 480 Lexington Avenue, New York 17 (N. Y .); in Ca nada, to Photographic Stores Limited, 65 Sparks Street, Ottawa (Ont.). and ask for the 1958 de luxe catalogue The Swiss prove they the art of precision... Mention the National Geographic-It identifies you BILTS andgiveo u greter GIVE YOU THE PLEASURE YOU PLAY FOR We don't say that SOLD Master-Matched THRU PROS Power-Bilts are a ONLY substitute for skill, but we do say that their perfect balance and feel will definitely improve your game and give you greater enjoyment. Ask your pro. Get the Power-Bilts best suited for your game. Free full-color catalog showshow to specify your clubs by register numbers. Address Dept. NG-8 . HILLERICH & BRADSBY CO., DEPT. NG-8, LOUISVILLE 2, KY. WOULD YOU PAY FOR THE FACTS AND PROFESSIONAL GUIDANCE YOU NEED FOR INVESTMENT SUCCESS Compare FINANCIAL WORLD'S complete 4-part investment service with others costing up to $100 and more. It contains every aid you must have to make wiser, more profitable decisions now and in the uncertain months ahead. And because over 54,000 investors share the ex pense, all it costs you to try it is $20. HERE'S WHAT YOU GET: 1. 52 issues of FINANCIAL WORLD. Shrewd stop and-go guidance bearing on your immediate in vestment decisions to buy, sell or hold. 2. PLUS EACH MONTH a handy pocket digest of our independent APPRAISALS of listed stocks with prices, earnings, dividends, latest RATINGS. 3. PLUS 304-page "Stock Factograph" Manual indexing over 1,800 companies and their secu rities AND investment opinion of the good and bad points of 1,000 issues. 4. PLUS as often as 4 TIMES EACH MONTH personal and confidential advice by mail about any security you have in mind. IF this sounds like worthwhile tax-deductible expense . . . like the best $20 worth of invest ment service you can get . . . just send your order and payment with your name and ad dress to Dept. GEO:J. 26-week trial offer in cludes all the above services for only $12. MONEY-BACK GUARANTEE, WITHIN 30 DAYS. 55 Years of Service to Inve tors FINANCIAL WORLD Dept. GEO:J,17 Battery Place, New York 4, N. Y.