National Geographic : 1959 Oct
Treasured beyond all other gifts This is the birthday she will always cherish, because you make it special with your gift . . . these lovely diamond clips. Other gifts fade, other gifts are forgotten. But never this. . . . "A diamond is forever." This year, let a diamond make memorable that special anniversary, or important birthday, a debut, the birth of a child, or any significant event. v carat, $175 to $615 1 carat, $495 to $1590 2 carats, $1150 to $3865 3 carats, $2365 to $7500 Color, cutting and clarity, as well as carat weight, contribute to a diamond's value. Atrusted jeweler is your best adviser. Prices shown cover range of quotations in July, 1959, by representative jewelers. Prices vary widely according to qualities offered. (Federal tax extra.) De Beers Consolidated Mines, Ltd.