National Geographic : 1940 Mar
He Set a Trap STALKING thunderstorms is nothing un usual for Karl McEachron. He's done it for years-photographing lightning bolts, travel ing miles to study struck trees and buildings, enticing lightning to strike his equipment and write a record of its voltage and power. He even has in his laboratory a machine to imitate it - a 10-million-volt lightning generator like the one seen last year by two and a half million visitors to the General Electric building at the New York World's Fair. Dr. McEachron's work has won him world recognition as an authority on lightning. And at Pittsfield, Massachusetts, in the G-E High Voltage Laboratory, he and his asso- for Lightning ciates are learning how to outwit this "out law" of nature-learning ways to keep it from interfering with your electric service. That's one reason why a passing thunder storm isn't the signal for a "black-out" in your home, as it used to be. Your lights may blink, but they seldom stay out. Karl McEachron is one of the hundreds of men in General Electric who are devoting their lives to making electricity more useful to you-are helping industry to improve its products, to sell them for less, and so make them available to more millions of people. These men are helping to raise the living standards of everyone by creating "More Goods for More People at Less Cost." G-E research and engineering have saved the public from ten to one hundred dollars for every dollar they have earned for General Electric GENERAL ELECTRIC1909 1E1 IIIII ''I'[IIIllI III IIFrn ' I ll IlN ,II 'NII I e ntIII oniIV IIIII IGe g hIIIIIIIIIII II IIIIIIIIe s II youI L ;: l .iiiyo.i lIIIIII "Mention the Geographic-It identifies you."