National Geographic : 1940 Apr
7 enough for the job We live in a big country and it takes a big telephone company to give good service to millions of people. The Bell System is doing its part in providing for the nation's telephone needs, whatever they may be. But the Bell System aims to be big in more ways than mere size. It aims to be big in the conduct of its business, in its relations with employees and its plans for the future. All of this helps to give the nation quick, dependable, courteous telephone service at low cost. BELL TELEPHONE SYSTEM PRESS OF JUDD & DETWEILER,IN WASHINGTON, D. C.