National Geographic : 1943 Mar
Man power plus! Q UIETLY, modestly, over the past years medical science has been producing virtual miracles - miracles which are paying our country increas ingly handsome dividends as time goes on... DIVIDENDS IN MAN POWER. Today, literally millions of people who are lending their services to Uncle Sam would not be alive but for these discoveries of medical science. In the 75 years since March 24, 1868, when the Metropolitan Life Insurance Company was founded, the average length of life of Americans has increased from about 40 years to more than 60 years. Fig ures indicate that about 21/ million men of military age owe their existence today to improvement in mortality since the turn of the century. Throughout its 75 years of life, Met ropolitan has been glad of the oppor tunity to take an increasingly active part in this drama of conserving human lives. As far back as 1871, the Company issued "Health Hints," the first of more than a billion booklets on health sub jects which are distributed at the rate of one every fifteen seconds. In 1892 it began its co-operative work with the public health forces of the country by joining government of ficials in a campaign against cholera. This was the forerunner of numerous campaigns against such diseases as tu berculosis, typhoid fever, diphtheria, pneumonia and others. In 1909, the Company set up a spe cial department to place its rapidly ex panding public health work on an organized basis. Among its many ac tivities, for example, is a Nursing Serv ice, started in 1909, which has since expanded to cover the United States and Canada. Last year nearly three million visits were made to eligible Metropolitan policyholders. Today Metropolitan works closely with health agencies, both private and public, and carries out or assists important health research. Through its health booklets, its far-flung nursing service, its health adver tising, and similar activities, Metropolitan consistently pursues its policy of passing life-saving knowledge of medical science on to the people in words they can under stand. On this, our 75th Anniversary, our eyes are on the future, rather than the past. For there is so much more to be done. As new triumphs of medical sci ence are unfolded, Metropolitan will play its part in carrying life-giving knowledge to the people. SANNIVERS y-1868 Metropolitan Life Insurance Company (A MUTUAL COMPANY) Frederick H. Ecker, 1'" CHAIRMAN OF THE BOARD Leroy A. Lincoln, PRESIDENT 1 MADISON AVENUE, NEW YORK, N. Y.