National Geographic : 1943 Aug
A LOT GOING ON IN THIS, PICTURE AND A LOT GOING ON IN INDUSTRY It's big, dramatic. You can see it. But you can't see the idea that made it. You can't photograph ideas. But they win wars. They make jobs. They make prosperity. They make well-being. They used to come as a revelation once in a while, almost like a miracle to an individual. Now, there are teams that insure them. Groups that keep ideas flowing. People who know how to dip into the wealth of nature for what they need. They are scientists. They work together in laboratories. They are working at the Bell Telephone Laboratories. Thousands of them. This is the biggest industrial laboratory in the world. Once its work was all telephone. To help your voice reach any one, any where. Easily, quickly, at low cost. Now it's war. Day and night. Seven days a week. Our fighting men see the results of American research every day. BELL TELEPHONE SYSTEM Help the war by making only vital calls to war-busy centers. That's more and more essential every day.